Minah Jung

New York University (NYU) - Department of Marketing

Assistant Professor

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

13

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3,066

TOTAL CITATIONS
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Top 9,049

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117

Scholarly Papers (13)

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1.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, forthcoming.
Number of pages: 62 Posted: 14 Sep 2018 Last Revised: 05 May 2020
Kurt Munz, Minah Jung and Adam Alter
Bocconi University - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 593 (99,265)
Citation 3

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field experiment, charitable giving, individual targeting, personalization, one-to-one marketing

2.

Paying More When Paying for Others

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 85 Posted: 03 Dec 2013 Last Revised: 06 Oct 2019
Minah Jung, Leif D. Nelson, Ayelet Gneezy and Uri Gneezy
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 454 (137,647)
Citation 6

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altruism, social preferences, generosity, pay what you want, social norms, pluralistic ignorance

3.

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Number of pages: 63 Posted: 11 Jun 2014
Minah Jung, Leif D. Nelson, Ayelet Gneezy and Uri Gneezy
New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 404 (157,489)
Citation 107

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charitable giving, consumer elective pricing, pay-what-you-want, scope-sensitivity

4.

Multiple Price List Systematically Lowers Valuation

Number of pages: 70 Posted: 23 Jun 2023 Last Revised: 19 Aug 2024
Randy Yang Gao, Simon Huang and Minah Jung
Yale School of Management, University of California, Berkeley and New York University (NYU) - Department of Marketing
Downloads 377 (170,218)

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Consumer Valuation, Value Elicitation, Willingness to Pay, Becker-DeGroot-Marschak Method, Multiple Price List

5.

Overestimating the Valuations and Preferences of Others

Jung, M.H., Moon, A., & Nelson, L.D. (Forthcoming). Overestimating the valuations and preferences of others. Journal of Experimental Psychology: General.
Number of pages: 120 Posted: 06 Apr 2019 Last Revised: 15 Feb 2020
Minah Jung, Alice Moon and Leif D. Nelson
New York University (NYU) - Department of Marketing, Georgetown University and University of California, Berkeley - Haas School of Business
Downloads 366 (175,922)

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overestimation bias, comparative judgments, valuation, preferences, paradox

6.

When Willingness-to-Pay Seems Irrational: The Role of Perceived Market Price

Number of pages: 55 Posted: 11 Dec 2022
Ioannis Evangelidis, Minah Jung and Alice Moon
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), New York University (NYU) - Department of Marketing and Georgetown University
Downloads 317 (205,645)

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valuation, willingness-to-pay, preference reversal, market value, scale compatibility

7.

Responsibility Amplifies Empathic Forecasts

Number of pages: 58 Posted: 18 Oct 2018 Last Revised: 27 Jul 2020
Fausto Gonzalez, Minah Jung and Clayton Critcher
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group
Downloads 131 (469,122)

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social cognition, empathic forecasting, causality, intent, egocentrism

8.

Consumers’ Decaying Generosity Can Sustain a Profit-Oriented Firm Dependent on Social Preferences

Number of pages: 48 Posted: 13 Sep 2018 Last Revised: 18 Oct 2018
Minah Jung, Xiao Liu and Leif D. Nelson
New York University (NYU) - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and University of California, Berkeley - Haas School of Business
Downloads 125 (486,793)
Citation 1

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Behavioral Pricing, Social Preferences, Consumer Altruism, Long-term Social Preferences

9.

The Impact of Prediction Mode on Forecasting Accuracy: The Role of Mental Models

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2022-143
Number of pages: 37 Posted: 26 Oct 2022 Last Revised: 27 Nov 2023
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University and Bocconi University
Downloads 119 (505,495)

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Forecasting, Choice under Uncertainty, Prediction

10.

The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy

Number of pages: 25 Posted: 03 Oct 2022
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University and Bocconi University
Downloads 113 (525,764)

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Forecasting Accuracy, Joint vs. Separate Evaluation, Behavioral Economics

11.

Payment or Donation? Leveraging Reciprocity when Nonprofits Give Back to their Donors

Number of pages: 75 Posted: 14 Feb 2025
M. Leonor Neto, Minah Jung and Tulin Erdem
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Leonard N. Stern School of Business
Downloads 53 (820,279)

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charitable giving, reciprocity, pay-what-you-want, donate-what-you-want

12.

The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy

NBER Working Paper No. w30611
Number of pages: 30 Posted: 31 Oct 2022 Last Revised: 14 Apr 2023
Alex Imas, Minah Jung, Silvia Saccardo and Joachim Vosgerau
University of Chicago - Booth School of Business, New York University (NYU) - Department of Marketing, Carnegie Mellon University and Bocconi University
Downloads 14 (1,225,825)

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13.

How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform

Posted: 11 Jun 2014 Last Revised: 25 May 2016
Minah Jung and Clayton Critcher
New York University (NYU) - Department of Marketing and University of California, Berkeley - Marketing Group

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