Madhav Kumar

Massachusetts Institute of Technology (MIT)

77 Massachusetts Avenue

50 Memorial Drive

Cambridge, MA 02139-4307

United States

  • Massachusetts Institute of Technology (MIT)

SCHOLARLY PAPERS

2

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2,599

TOTAL CITATIONS

8

Scholarly Papers (2)

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1.

Generative AI and Personalized Video Advertisements

Number of pages: 17 Posted: 27 Nov 2023
Madhav Kumar and Anuj  Kapoor
Massachusetts Institute of Technology (MIT) and Indian Institute of Management Ahmedabad
Downloads 1,858 (19,977)
Citation 5

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Generative AI, Field Experiment, Causal Inference, Video Advertising

2.

Algorithmic Pricing and Consumer Sensitivity to Price Variability

IESE Business School Working Paper No. 4435831
Number of pages: 23 Posted: 08 May 2023 Last Revised: 11 Feb 2024
Diego Aparicio, Dean Eckles and Madhav Kumar
University of Navarra, IESE Business School, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT)
Downloads 741 (76,016)
Citation 3

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algorithmic pricing, price variability, price sensitivity, price salience, experiments

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